Airbnb Boosts Japan Economy by JPY 520.7 billion (4.4 billion USD)

Today we’re releasing our Home Sharing Activity Report in Japan, which includes never-before-released data on the Airbnb community across the country. This report is based on Airbnb internal data and a survey of hosts and guests conducted in February, 2016.

Airbnb’s Global Head of Public Policy, Chris Lehane, said the data showed Airbnb was an important part of the Japanese economy and helped boost rural economies.

“Japan is one of our most popular and fastest growing markets,” Mr Lehane said. “In fact, it is where we are seeing the fastest growth in inbound visitors with a 500% increase in the last year. The data we’re releasing today shows how popular Japan and Japanese culture is at the moment and we’re delighted that through Airbnb visitors will get to truly immerse themselves in Japanese culture and not just be tourists in Japan.” he said.

Key findings in Japan:

  • In 2015, the Airbnb community generated JPY 236.3 billion in economic activity and the estimated Economic Impact is JPY 520.7 billion in Japan.
  • In 2015, the typical host in Japan earned JPY1,222,400 from hosting on Airbnb.
  • The typical listing was rented for 101 nights in 2015.
  • There were over 1,383,000 guest arrivals at Airbnb listings in 2015.

Economic Impact for Hosts and the city of Japan.

In 2015, the Airbnb community generated JPY 520.7 billion in economic impact in Japan. This is significant income for the country, and it is being spread to local businesses and across many parts of the city that don’t typically see as much tourism activity.

Airbnb expands the economic pie for residents of Japan. In 2015 the typical Airbnb host in Japan earned JPY1,222,400 from hosting. This income is an economic lifeline for everyday people in Japan that are looking to make ends meet. The average age of hosts are 37 years old. As of January 1, 2016, 14% of hosts in Japan were over 50. Senior hosts who are in 60s are the fastest growing age group.

Geography and frequency of hosting in Japan

Airbnb hosts in Japan are spread across the country, welcoming guests who are exploring neighborhoods that haven’t typically benefitted from tourism in the past. As a result, he benefits of hosting are flowing to historically underserved communities.

And these hosts are welcoming travelers to Japan on an occasional basis. The typical listing in Japan in 2015 was rented for 101 nights, or just over 8 nights per month.

Growing inbound tourism

In 2015, there were over 1,383,000 guest arrivals at Airbnb listings in Japan. The average length of stay per guest was 3.5 days.

Top 5 places Airbnb guests are traveling from to visit Japan

  1. United States
  2. China
  3. Australia
  4. Korea
  5. Hong Kong

Top 10 cities Airbnb guests are staying in Japan

  1. Tokyo
  2. Osaka
  3. Kyoto
  4. Fukuoka
  5. Sapporo
  6. Naha
  7. Nagoya
  8. Hiroshia
  9. Kobe
  10. Okinawa